52 proven language patterns
to melt resistance, handle money objections, and close without sounding needy. Tap a card to reveal the exact
script. Copy. Deploy. Collect.
Word-for-word
script
Imagine yourself 90 days from now... You wake up,
look in the mirror, and you’re actually proud of what you see. That version of you exists — you just have to
decide to sta
rt today.
Template
Imagine yourself [timeframe] from now, already [specific result they said they
want]. You’ll [emotional reward] and you’ll know this moment right here is when it changed.
Why it works
You drag them mentally into a future where they’ve already won. Their brain bonds to that version of them, and
now not buying feels like betraying that future self.
When to say
it
Use after they tell you their goal, BEFORE you talk price. This
builds desire.
Word-for-word script
Do you want to lock your spot in today, or start next Monday after your schedule clears?
Template
Would you rather start [option A positive] today, or
[option B positive] on [specific time]?
Why
it works
You bypass the 'yes/no' wall and give them two versions of
yes. Their brain unconsciously accepts buying as already decided.
When to say it
Use right after price, once they’ve already
admitted they want the result.
Word-for-word script
I completely get that $997 feels like a lot — and that's exactly why my clients do it.
Because staying stuck was already costing them way more than that.
Template
I completely get that [their objection] — and that’s
exactly why people move forward. Because [reframe cost of staying stuck].
Why it works
You lower their guard by agreeing, then you redefine “expensive.” Now staying the same is the expensive
option.
When to say it
Use
immediately after they flinch at price. Calm tone. Don't rush.
Word-for-word script
When you
start applying this this week, you’re going to notice how fast you get momentum.
Template
When you start [action you want them to take], you’re going to notice [positive payoff
quickly].
Why it works
You talk like it's done. Their nervous system rehearses life as a buyer. Backing out now
feels weird.
When to say it
Use right before asking for card/payment info.
Word-for-word script
I only want to do this with you if you’re actually
going to use it. I don’t care about taking your money if yo
u’re not the type who executes.
Template
I only do this with people who [standard]. If you're just looking for [thing you don’t accept], this is not
for you.
Why it works
You flip status. You’re the prize. Scarcity activates desire. They start proving they’re
serious instead of resisting.
When to say it
Use if they start posturing or flexing ego to avoid committing.
Word-for-word script
Totally fair. Quick question: if nothing
changes in the next 90 days, where does that put you? Are you okay with being in that same exact spot going
into next year?
Template
I hear you. Let me ask:
if nothing changes in [timeframe], where does that leave you? Are you actually okay with that?
Why it works
Humans fear regret more than price. You make 'doing nothing' feel like the risky move.
When to say it
Use when they’re trying to
exit the call without deciding.
Word-for-word script
That’s
exactly why I like you for this — you’re clearly the type of person who keeps coming back instead of just
accepting average. I can work with that.
Template
That’s actually why I like you for this — you’re clearly the type of person
who [positive identity trait they showed]. I can work with that.
Why it works
You upgrade how they see themselves. People buy to protect identity. You're selling them
'who I am now.'
When to say it
Use immediately after they dump self-doubt.
Word-for-word script
Pause for a sec. I’m not here to pressure
you. My job is just to lay out what it looks like if we fix this together, and then you decide if that feels
right. Cool?
Template
Let’s pause. I’m not here to force anything. My job is to
show you what changes if we fix this, and then you feel if that’s right for you. Fair?
Why it works
You remove threat. When they feel safe, you get the real objection instead of fake smokescreens.
When to say it
Use the moment you hear
tension or panic. This resets nervous system.
Word-for-word script
Does everything I’ve said so far make sense? ... Do you still want that result
you told me you wanted? ... So if I help you get that, is there anything else you’d need from me before we
start?
Template
Does [summary of offer] make sense so far? Do you still want [their stated goal]? If I
help you get that, is there anything else you’d need before starting?
Why it works
You stack yes, yes, yes.
Their nervous system is already nodding before the money question.
When to say it
Use seconds before 'Which card do you want to
use?'
Word-for-word script
So it sounds like you’ve
got two paths: keep doing what you’ve been doing and get the same result — or lock in with me and actually fix
it. Which path feels more honest to you right now?
Template
You’ve basically got two paths: [status quo path result],
or [your offer path result]. Which one feels more honest to who you actually want to be?
Why it wor
ks
You turn the decision into identity, not price. People want to see
themselves as decisive.
When to say it
Use when they’re circling the convo with no decision. This forces a choice.
Word-for-word script
Here’s what’s crazy: the last 3 people I worked with in your exact position all said the
same thing you’re saying right now... and two weeks later they were like 'why didn’t I start sooner?'
Template
Here’s what’s crazy: the last [#] people I worked with in your exact position said
[their objection]... and [short success turnaround].
Why it works
You show them 'people
like me' have already done it, which lowers risk and shame.
When to
say it
Use after they ask for proof or hesitate out of fear of being
the only one.
Word-for-word script
Here’s how this works. If you actually follow what I
give you and you’re not seeing movement, I don’t deserve to keep you. I’ll tell you that straight.
Template
Here’s how this works. If you [hold up
your end] and you’re not seeing [clear result], I don’t deserve to keep you.
Why it works
You reduce perceived
downside. They feel protected instead of hunted.
When to say
it
Use right after they say 'I’ve been burned before.'
Word-for-word script
So when we dial in your plan, the first thing we’re
going to fix is your mornings. Then we’ll lock your fuel and I’ll handle your check-ins personally.
Template
So when we dial in your [program/plan], the first thing we’re going to fix is [their pain point]. Then we’ll
[next step] and I’ll personally [support promise].
Why it works
Saying 'your plan / we / I’ll be with you' creates
partnership and certainty.
When to say it
Use early to bond, before money talk.
Word-for-word script
Totally. The only thing I’ll ask is: how many times have you told yourself 'later' on this
exact problem already? Be honest.
Template
Totally. Only
question: how many times have you told yourself 'later' about this exact issue already?
Why it works
You expose that 'later' is
the exact loop that’s keeping them stuck.
When to say it
Use when they try to delay without reason.
Word-for-word script
I’m giving you this spot because I actually think you’ll execute. If we don’t lock it
today I have to open it to the next guy in line because I only run two at a time.
Template
I’m giving you this spot because I think you’ll
execute. If we don’t lock it today I have to open it up — I only take [x] at a time.
Why it works
Ethical scarcity. You’re not fake hyping. You’re capacity limited.
When to say it
Use at close, not at intro.
Word-for-word script
You’re tired of pretending you’re okay with
this. I can literally hear it in your voice.
Template
You’re tired of
pretending you’re okay with [their pain]. I can literally hear it in your voice.
Why it works
You label their emotion better than they can. That makes them feel seen and safe with you.
When to say it
Use mid-call when they
finally open up.
Word-for-word script
I get that you’re evaluating me. I
also need to make sure I can actually get you a win, because I only like stacking wins. Is that fair?
Template
I get that you’re evaluating me.
I also need to confirm I can actually get you a win, because I only like stacking wins. Fair?
Why it works
You equalize power. You’re not a freelancer begging. You’re a strategic partner.
When to say it
Use if they start grilling
you with ‘why should I pick you.’
Word-for-word script
If I gave you the exact blueprint and walked you
through it, are you the type to actually execute it — or are we just talking today?
Template
If I lay out the exact blueprint, are you the type to
actually execute it — or are we just talking today?
Why it works
You force them to claim
commitment out loud. Now quitting would make them contradict themselves.
When to say it
Use in first half of call before deep customizing.
Word-for-word script
Totally respect that. Let me ask you this and be
real with yourself: is it that you don’t have the money… or this isn’t in your top 3 priorities right now?
Template
Totally respect that. Is it
that you don’t have the money… or that fixing this honestly isn’t in your top 3 prior
ities right now?
Why it works
You call out that money usually means priority, not literal funds. They’ll correct
themselves and defend the priority.
When to say it
Use on money pushback.
Word-for-word script
This is basically you deciding between 'I keep
negotiating with my own standards' or 'I become the person who just handles it.' Which one sounds more like
you?
Template
You’re deciding between '[old identity statement]' or '[new identity statement].' Which
one is honestly you?
Why it works
People will spend to protect identity even when they won’t spend to solve a
problem.
When to say it
Use
during close to force them to self-label as the upgraded version.
Word-for-word script
Example script you speak out loud in a calm, certain tone.
Template
Template version with
[fill-ins] the closer personalizes live.
Why
it works
Psychological mechanism you’re leveraging to reduce fear,
build desire, or create urgency.
When to say it
When in the call to deliver it (timing matters more than wording).
Word-for-word script
Example script you speak out loud in a calm, certain tone.
Template
Template version with [fill-ins] the closer personalizes live.
Why it works
Psychological mechanism you’re leveraging to reduce fear, build desire, or create urgency.
When to say it
When in the call to
deliver it (timing matters more than wording).
Word-for-word script
Example script you speak
out loud in a calm, certain tone.
Template
Template version with [fill-ins] the closer
personalizes live.
Why it works
Psychological mechanism you’re leveraging to reduce fear, build desire, or
create urgency.
When to say it
When in the call to deliver it (timing matters more than wording).
Word-for-word script
Example script you speak out loud in a calm, certain tone.
Template
Template version with [fill-ins] the closer personalizes live.
Why it works
Psychological mechanism you’re leveraging to reduce fear, build desire, or create urgency.
When to say it
When in the call to
deliver it (timing matters more than wording).
W
ord-for-word script
Example script you speak out loud in a calm,
certain tone.
Template
Template version with [fill-ins] the closer personalizes live.
Why it works
Psychological mechanism you’re leveraging to reduce fear, build desire, or create urgency.
When to say it
When in the call to
deliver it (timing matters more than wording).
Word-for-word script
Example
script you speak out loud in a calm, certain tone.
Template
Template version with [fill-ins] the closer
personalizes live.
Why it works
Psychological mechanism you’re leveraging to reduce fear, build desire, or
create urgency.
When to say it
When in the call to deliver it (timing matters more than wording).
Word-for-word script
Example script you speak out loud in a calm, certain tone.
Template
Template version with [fill-ins] the closer personalizes live.
Why it works
Psychological mechanism you’re leveraging to reduce fear, build desire, or create urgency.
When to say it
When in the call to
deliver it (timing matters more than wording).
Word-for-word script
Example script you speak out loud in a
calm, certain tone.
Template
Template version with [fill-ins] the closer personalizes live.
Why it works
Psychological mechanism you’re leveraging to reduce fear, build desire, or create urgency.
When to say it
When in the call to
deliver it (timing matters more than wording).
Word-for-word script
Example script you speak out loud in a calm, certain tone.
Template
Template version with [fill-ins] the closer personalizes live.
Why it works
Psychological mechanism you’re leveraging to reduce fear, build desire, or create urgency.
When to say it
When in the call to
deliver it (timing matters more than wording).